IF NEEDED
Financial Direction Analysis
A 3-session deep-dive engagement for founders and executives who need to understand why a financial pattern is happening, not just that it’s happening, before committing to a major decision.
Starting at $2,500 · 3 sessions · Recommended after a Clarity Session
What We Do
When One Session Isn't Enough To See the Whole Picture
Cash flow pressure is often connected to something else; a pricing decision, a hiring pace, a customer concentration issue, a seasonal pattern. Financial Direction Analysis digs into those connections directly, so your next decision is based on what’s actually driving the numbers and not just what the numbers show on the surface.
THE ANALYSIS
What We Look At
Financial Position
A clear-eyed read of where the business actually stands financially, beyond what the P&L shows on its face.
CASH FLOW & PRESSURE
Where cash is getting stuck or leaking, timing gaps, customer concentration, seasonal swings, debt service.
PATTERNS & DRIVERS
The recurring financial behavior (pricing decisions, hiring pace, spend habits) actually driving the numbers you're seeing.
DECISIONS & TRADE-OFFS
The real financial cost and risk of each option you're considering, modeled out, not guessed at.
FORWARD DIRECTION
Where the current path leads if nothing changes, and what alternatives are realistic.
THE PROCESS
A Deeper Look, Across Three Sessions
The purpose of this analysis is to determine what your situation actually needs and not to move every client into a larger engagement.
01
UNDERSTAND
-
We establish the full financial picture, review the relevant information, and clarify the questions the analysis needs to answer.
02
ANALYZE
- We examine the numbers, patterns, and pressure points behind what's actually happening in your cash flow.
03
DIRECTION
- We bring the findings together, walk you through exactly what they mean, and name the specific direction that makes sense for your situation.
AFTER THE ANALYSIS
A Clearer Financial Picture, and a More Informed Direction
At the end of the Financial Direction Analysis, you’ll have a clear picture of what’s driving your cash flow and financial pressure, and what specifically needs to happen next.
Depending on the situation, this may include:
- A specific map of where cash is getting tight and why
- The underlying drivers behind your biggest pressure points, named specifically not just flagged
- A clear breakdown of what each decision you’re weighing actually costs
- Scenario modeling for your top options, where relevant
YOUR DIRECTION
Analysis Should Lead Somewhere.
Once the financial picture is understood, the next step depends on what the analysis reveals.
Â
Then two routes:
IMPLEMENT
The analysis gives you enough direction to move forward with the recommendations on your own.
DESIGN
When the analysis reveals a need for deeper financial structure, projections, pricing, cash-flow planning, or other strategic financial work, Strategic Financial Design may be recommended.
Frequently Asked Questions
How is this different from a Clarity Session?
A Clarity Session is one focused meeting. Financial Direction Analysis is a 3-session engagement that digs into why a pattern is happening, not just what it is. This is better suited when a single conversation isn’t enough to untangle the issue.
Do I need a Clarity Session first?
Yes. We recommend beginning with a Clarity Session to understand your situation and determine the right next step. The session may provide everything you need to move forward independently, or it may reveal areas where deeper analysis or additional support would be valuable.
What financial documents will I need to provide?
Typically your P&L, cash flow statements, and recent bank statements. The exact list depends on what we’re analyzing.
WHEN THERE'S MORE TO UNDERSTAND, Go Beneath the Surface.
Financial Direction Analysis tells you what’s actually driving your cash flow or financial pressure and what it means for your next decision.
3 Session Engagement Starting at $2,500
Recommended After Your Clarity Session